Document Type : Research Paper
Authors
Abstract
The purpose of this study is to investigate effective factors onsatisfactionof poultry producers from the implementation of production chain's project (vertical integration) inthe poultry industryin Surrey Township. The required data and statistics are collected through the documentary and field methods (completing questionnaires by poultry farmers).The total number of 65 farmers were selected as sample through simple random sampling methodUsing the Cochran formula in the year 2014. To analysis the data the SPSS software and the differentiation analysis model has used. The results showed that the variables of distance between the farm and slaughterhouse, risk taking level of the farmer, ownership of the farmer providing units by the buyer of the product on the chain and cooperation of sections in the process of decision making have positive and significant impact on applying the public Integration project. Against, the variables of dealer, retailing or wholesaling of farmer, offering training classes and determining the guaranteed price for buying the units by the government has a negative impact on farmer's satisfaction. Based on the results, it is suggested that, in performing the multilateral project, some management be applied on producing and marketing and because providing all the required facilities for chicken farmer is difficult, some strategies should be taken to support chicken farmers financially who take part in the project.
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